Reasons to Improve Your App Store Optimization
It is estimated that mobile app downloads will reach three hundred and fifty-two billion by the year 2021, this implies that this is a huge market to exploit if you not already in it. Even if your products do not enjoy a robust online reputation like food, it is still advisable that you consider this investment opportunity. But it is not recommended that you create a mobile application and neglect it in the Google Play Store or Apple App Store. You need to optimize it so that you get reasonable conversion rates. Application store optimization (ASO) is the technique you use to rank your application higher in mobile stores. The mechanism used in ASO is the same as the one used by SEO. In both ASO and SEO, there is the use of optimal content on your app or site so that when people do internet research your application or website comes up first. When dealing with SEO, you want your website to appear on the first page of Google ranking. This article highlights the various advantages of boosting your app store optimization.
The first benefit of improving your app store optimization is that it helps your app get discovered on various mobile stores. It is important to note that up to sixty-three percent of mobile apps are usually discovered by customers through searches therefore if you fail to optimize your application you are missing a great deal. Your mobile application cannot be found in the beginning, second or even the third page if you don’t do optimization. It is essential to note that a difference of one page can mean a lot when viewed in terms of number of people who will see your mobile application. Many mobile users don’t look past a couple of pages, so you need to ensure your application positions high to get the ideal exposure possible.
The second benefit of app store optimization is that it will get you more downloads. When many people can find your app in the first pages of mobile store rankings, you will get more interest. After you have created interested in the customers, they will read your app description, download it and try it out. If your application ranks high in the mobile app store, you will get many downloads. With a poorly optimized application, you will be found in the tenth page of the search results. Because many people don’t go past the second search page list, your application will not get maximum exposure hence few download numbers.